A/B testing with Insert
It is now possible to test several variations of an insert's content to determine which variation yields the best results. In addition to variations, you can also define control groups to provide multiple points of comparison for your tests.
Examples of A/B tests you can perform with Insert include testing which app onboarding flow works best, modifying the call-to-action text, color, and behavior for in-app marketing messages, trying different question text for surveys, and much more.
This article explains how to create an A/B test and interpret its results.
Adobe Marketing Cloud integration
Our new integration lets you leverage your existing Adobe audiences, assets, and analytics to deliver a personalized and seamless experience for every app user.
Forward events to Adobe Analytics
If you are using Adobe Analytics, it is now possible to forward all insert events and app events to Adobe Analytics. Event examples include an insert impression, an insert button click, a survey submission, a video play, a banner click, an app screen view, an app button click, and more. You can further filter the data in Adobe Analytics based on your Adobe Segments.
Contact our support team to configure analytics forwarding for your Adobe Analytics account.
Use your Adobe Segments in Insert Audiences
You can use Adobe Segments defined in Adobe Analytics when creating an Insert Audience.
Contact our support team to enable the inclusion of your Adobe Segments in Insert Audiences.
Use Adobe Marketing Cloud Assets
If your company uses Adobe Marketing Cloud for asset management, you can easily use those assets when creating an insert. When integrated with Adobe Assets, Insert enables users to browse the content stored in Assets on the Content page of the insert creation wizard. This provides a seamless way to leverage existing assets when designing in-app engagement experiences.
Contact our support team to enable Adobe Assets integration.