Audience filtering by app activity
Segment your users based on specific actions they took (or didn’t take) in the app. Example actions can include ‘viewed the cart screen’, ‘never tapped on a specific button’, ‘tapped on checkout button more than 3 days ago’, etc.
Tap on trigger is now screen sensitive
When you save a screen, you are asked to mark at least one identifying element on the screen to help us identify the screen. Then you can further mark specific elements inside this screen. Note that from now on, such an element will relate to the screen’s identifying elements, i.e. the element is identified only if it appears in conjunction with the screen’s identifying elements.
Why is this good? This provides you with the control to select either an element in a specific context or an element in a generic context (only the “Add” button on the “Bow Tie” screen, or an “Add” button on any product screen).
Insert action goals are automatically created for the insert (CTA clicks, interstitial image clicks, video viewed > 5 seconds, survey answered etc).
Associate Insert Viewer demo app with a company using a 4-digit PIN
When the insert viewer demo app is installed on a device, it needs to be associated with an account. This process is now simplified: On first use – you need to enter a 4-digit PIN code and your demo app is associated with your account and ready for work.