Insert enables you to mark your app's screens and elements to serve as insert triggers (determining where and when an insert is invoked), insert audience criteria (for example show the insert to users who have not visited a specific screen), or as insert goals (for example a goal of tap on checkout button).
In order to identify these screens and elements without development effort on your end, you need to capture your app's screens. On capture, app screen is sent to the Insert Platform, analyzed, and used for screen identification.
To do this, your device needs to be paired with the Insert service. Once paired, you can also test insert triggers and verify insert content.
A paired app in capture mode:
Clicking on the red camera icon captures the screen and lets you use it for triggers, audiences, and goals.